Offer Briefs for Coaches | Dr. Robert Jaffe
Dr. Robert Jaffe  •  Offer Briefs for Coaches

Get Crystal-Clear on Who to Target, What to Say, and How to Package Your Offer So It Sells

A done-for-you research report that gives you the messaging, positioning, and offer structure you need to attract clients consistently.

See How It Works
🎓PhD • Licensed Psychotherapist
📅40+ Years in Practice
🔬Research-Backed Deliverables
📄Full Source List Included
⚡5-Day Turnaround
The Problem

Your Skill Isn't the Issue.
Your Messaging Is.

Most coaches know they're good at what they do. The problem isn't skill. The problem is that their messaging doesn't land, their offer structure is unclear, and they're guessing at who to target instead of knowing.

An Offer Brief solves that. We do the research. We pull the real language your ideal clients are already using. We analyze your competitors. And we hand you a clean, actionable report that tells you exactly what to say, who to say it to, and how to package your services so they sell.

This isn't theory. It's research you can use the same week you receive it.

5
Business Days to Delivery
30–50
Real Client Phrases Included
7–10
Competitors Analyzed
Who This Is For

Built for Coaches Who Are
Done Guessing

This service is built for coaches who want to stop guessing and start attracting clients with clear, research-backed messaging — whether you're launching a new offer, repositioning an existing one, or trying to figure out why your current messaging isn't converting.

Executive & Leadership Coaches
Sales Coaches
Relationship & Communication Coaches
Career Transition Coaches
What You Receive

Every Brief Is Delivered as a
Polished Google Doc

Each Offer Brief includes a full source list and six core components, all written specifically for your niche based on original research.

01
Ideal Client Profile (ICP)
We identify exactly who you should be targeting: job titles, industries, company sizes, geographic focus, and the buying signals that indicate someone is ready for your services. No more casting a wide net.
02
Voice-of-Customer Language (30–50 Phrases)
We pull 30–50 real, verbatim phrases your ideal clients are already using when they describe their problems, frustrations, and what they're looking for — the exact words you should be using on your website, in emails, on sales calls, and in your content.
03
Competitor Snapshot (7–10 Competitors)
We analyze 7–10 competitors in your space: what they emphasize, how they position themselves, what they charge, and what they're missing. This shows you where the gaps are and how to differentiate yourself.
04
Offer Stack (Starter, Core, and Premium)
We build you a three-tier pricing and packaging structure — a Starter offer to get clients in the door, a Core offer that represents your best value, and a Premium offer for clients who want the highest level of service. Each tier includes suggested deliverables, positioning, and pricing guidance.
05
Sales Page Outline
We provide headings and bullet points you can use to build or rewrite your sales page immediately — based on the specific research from your brief, using the language your audience actually responds to.
06
Full Sources List
Every source we used is listed with links at the bottom of the brief so you can verify anything and dig deeper if you want to.
Pricing

Two Options. Both Delivered in
5 Business Days.

Choose the level of depth that fits where you are right now. Both packages include the full research brief. The Decision Brief adds a structured recommendation layer for coaches who want a clear direction, not just data.

Standard Brief
$1,050 / brief
Delivered in 5 business days
Ideal Client Profile
30–50 Voice-of-Customer Phrases
Competitor Snapshot (7–10)
Three-Tier Offer Stack
Sales Page Outline
Full Sources List
Most Complete
Decision Brief
$1,795 / brief
Delivered in 5 business days
Everything in Standard Brief
Three service structure options
One clear recommendation
Two strong backup paths
6 additional intake questions
Side-by-Side Comparison
Feature Standard Brief
$1,050		 Decision Brief
$1,795
Ideal Client Profile✓✓
30–50 Voice-of-Customer Phrases✓✓
Competitor Snapshot (7–10)✓✓
Three-Tier Offer Stack✓✓
Sales Page Outline✓✓
Full Sources List✓✓
Three Service Structure Options—✓
One Clear Recommendation—✓
Two Strong Backup Paths—✓
6 Additional Intake Questions—✓
Rush Delivery Available: Add $250 to either package for 48-hour turnaround, subject to availability.
How It Works

Four Steps from Interest
to Deliverable

The process is straightforward. You answer a short set of intake questions, we do the research, and you receive a polished brief ready to put to work.

1
Reach Out
You tell us you're interested, and we send you a full overview and pricing. No calls required at this stage.
2
Secure Your Spot
Once you decide to move forward, we send a secure payment link to confirm your project.
3
Answer 8 Quick Questions
After payment, you complete a short intake form covering who you help, what you sell, your top objections, and your preferred tone. This takes about 10 minutes. Decision Brief clients receive 6 additional questions for precision.
4
Receive Your Brief
We research and write your brief. You receive a polished Google Doc within 5 business days, or within 48 hours if you selected Rush delivery.
RJ
Dr. Robert Jaffe
PhD  •  LMFT
About Dr. Jaffe

Research Grounded in
40 Years of Human Behavior

This service is led by Dr. Robert Jaffe, a licensed psychotherapist and business owner with over 40 years of professional experience. Dr. Jaffe brings a unique depth of understanding to the coaching space. His background in human behavior, communication, and professional dynamics means every brief is grounded in a real understanding of how people make decisions — not just surface-level marketing tactics.

Dr. Jaffe personally reviews every brief before it is delivered.

Licensed Psychotherapist 40+ Years Experience Business Owner Human Behavior Specialist
Confidence & Transparency

You Can Verify
Everything We Deliver

📄
Full Source List Included
Every brief includes a complete list of sources with links so you can verify the research yourself.
🔍
Sample Brief Available
We can share an anonymized sample brief upon request so you can see the format and quality before you commit.
🔒
Strict Confidentiality
All client materials are treated as confidential. Your research, intake responses, and brief are never shared.
Common Questions

Answers Before
You Reach Out

We don't start from assumptions — we start from research. Before writing a single word, we analyze forums, review sites, LinkedIn conversations, and competitor content to find the language your specific audience is already using. The brief reflects what we find, not what we guess. You also complete an intake form that gives us the context we need about your background and experience.
We stand behind the quality of our research. If something in the brief doesn't reflect your niche accurately or misses the mark on a specific section, reach out and we'll address it. We want the brief to be genuinely useful, not just delivered.
Yes. We can share an anonymized sample brief so you can see the format, depth, and writing quality before you decide. Just reach out and ask.
A copywriter writes your content. An Offer Brief gives you the research and strategy that makes that content work. It tells you who to target, what language resonates with them, how to structure your offer, and where your competitors are leaving gaps. You can use it to brief a copywriter, rewrite your own content, or build a sales page — it's the foundation, not the finished product.
No. The entire process is handled asynchronously. You complete an 8-question intake form after payment, and we take it from there. No calls required unless you want one.
If you want the full research and are comfortable making your own decisions about how to structure your offer, the Standard Brief is the right fit. If you want a clear recommendation — not just data — and want someone to tell you which direction to go and why, the Decision Brief is worth the additional investment.

Ready to Get Clear on Your Offer?

If you'd like to see how an Offer Brief can sharpen your messaging and offer, reach out directly. We'll send you the full overview and pricing, and you can decide from there. No pressure, no sales calls required.

Get in Touch
Robert B. Jaffe, PhD
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